Repositioning a crowded shelf
A category study reframed the brand around a benefit competitors ignored, guiding a full relaunch and pack redesign.
2.4×Qualified pipeline
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Selected engagements
Evidence, turned into outcomes.
A cross section of the problems we’ve been trusted with, across sectors and stages. Details are anonymized where client confidentiality applies.
Finding the real buyer
Buyer journey research surfaced the economic decision maker, refocusing messaging, content, and outbound.
31%Lower cost per lead
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A report that moved a mandate
A commissioned industry study became the reference document for a public policy consultation.
1Adopted framework
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Segmenting for a launch
Survey based segmentation defined three priority audiences and the sequence to reach them at launch.
3Priority segments
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Whitepaper with authority
A research backed thought leadership report positioned a provider as the category’s expert voice.
18kReport downloads
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Measurement they trusted
A rebuilt attribution model finally tied marketing spend to booked revenue for the leadership team.
100%Spend accounted for
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In their words
“The research paid for itself before the strategy did. We stopped arguing and started deciding.”
Your engagement, next
Bring us the problem you can’t settle internally.
The ones that split the room are usually the ones evidence can break open.