Repositioning a crowded shelf
A category study reframed the brand around a benefit competitors ignored, guiding a full relaunch.
2.4×Qualified pipeline
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Strategy · Market research · Growth
We turn market evidence into an unfair advantage.
Mozzby is a marketing and research consultancy for teams who want decisions grounded in proof, not opinion. We research the market, find the signal, and build the strategy that moves it.
100+
Brands and founders advised
12
Sectors researched, D2C to deep tech
40+
Research & strategy reports delivered
9/10
Clients who return within a year
- D2C & Retail
- SaaS & Technology
- BFSI
- Healthcare
- Real Estate
- Manufacturing
- Consumer Goods
- Public Sector
- EdTech
- Hospitality
- D2C & Retail
- SaaS & Technology
- BFSI
- Healthcare
- Real Estate
- Manufacturing
- Consumer Goods
- Public Sector
- EdTech
- Hospitality
What we do
A full capability set, built around one idea: decide with evidence.
№01
Brand & Marketing Strategy
Positioning, messaging, and go to market, plus the marketing plan that follows the evidence.
№02
Market Research
Quantitative surveys, qualitative depth, competitor and category mapping, market sizing.
№03
Research & Report Writing
Turning raw data into decision grade reports, whitepapers, and industry studies.
№04
Consumer & Brand Insight
Segmentation, buyer journeys, and the “why” behind the numbers.
№05
Growth & Performance
Channel strategy, funnel design, and measurement that ties spend to outcomes.
№06
Advisory & Fractional CMO
Ongoing marketing counsel for founders and leadership, without the full time overhead.
Research & reports
Evidence you can put in front of a board.
Most marketing fails because it is built on assumption. We start with research, both primary and secondary, then deliver reports clear enough to act on the same afternoon.
01
Primary research
Structured surveys and depth interviews, coded into themes leadership can use.
02
Desk & category research
Market sizing, competitor benchmarking, and trend synthesis from credible sources.
03
Report & whitepaper writing
Research writing, industry reports, and thought leadership: structured, sourced, publish ready.
04
Data storytelling
Charts, narrative, and recommendations that make a complex market obvious.
Category demand study№ 04 · Draft
Where the next ₹100 of spend should go
Sample layout · illustrative figures for demonstration
How we work
Four moves, in order. No step skipped.
№01
Listen
We immerse in your market, your data, and your customers before proposing anything.
№02
Interrogate
We pressure test assumptions with research until the signal is clear.
№03
Strategize
We convert findings into a sharp, prioritized plan you can actually resource.
№04
Deliver
We produce the reports, decks, and assets, and stay to see them land.
Selected work
A few problems we were glad to be handed.
Finding the real buyer
Buyer journey research surfaced the economic decision maker, refocusing messaging and outbound.
31%Lower cost per lead
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A report that moved a mandate
A commissioned industry study became the reference document for a policy consultation.
1Adopted framework
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In their words
“Mozzby didn’t hand us a deck. They handed us a decision we could defend.”
Start here
Let’s find the signal in your market.
Tell us the decision you’re trying to make. We’ll tell you what evidence it needs, and how we’d get it.